Press release

For immediate release

KALŪ Pet Food Company Earns B Corp Certification, Reinforcing Commitment to the Environment and Animal Welfare

Montreal, July 12, 2023 - KALŪ, a Quebec company offering premium quality food for cats and dogs, is proud to announce that it has obtained B Corp certification. This achievement marks a significant milestone for KALŪ, demonstrating its continued commitment to social and environmental responsibility.

The B Corp certification is issued by B Lab, an independent international non-profit organization that evaluates companies according to rigorous criteria in terms of social and environmental performance, transparency and responsibility. It recognizes companies that seek to balance their activities with broader goals, including creating a positive impact on society and the environment.

By achieving B Corp certification, KALŪ joins a select group of companies that use their business activities as an engine for positive change. This confirms the company's commitment to sustainability and the promotion of animal welfare, not only by producing high quality food, but also by adopting responsible business practices.

The B Corp certification attests that KALŪ meets high standards of performance in all aspects of its business. This includes considering the interests of employees, suppliers, customers, local communities and the environment in business decisions. KALŪ was evaluated on criteria such as corporate governance, environmental practices, impact on society and transparency of operations.

As a committed brand, KALŪ has always given paramount importance to the health and well-being of animals. Through B Corp certification, the company reinforces its commitment to sustainable and ethical practices throughout its supply chain. KALŪ will continue to ensure that its ingredients are responsibly sourced, that its manufacturing processes are respectful of the environment and that its products are packaged in a sustainable manner, in order to contribute to the reduction of waste and greenhouse gases.

“At KALŪ, we pride ourselves on our commitment to animal health and respect for the environment. B Corp certification confirms our determination to pursue our mission while balancing the well-being and interests of all stakeholders. Thus, we will continue to work with the aim of multiplying the positive impacts on the lives of our customers, their animals and the planet, by offering an eco-responsible alternative”, says James Lynn, President and Founder of KALŪ. “We are thrilled to join the global network of B Corp companies and contribute to a growing movement for positive change. »

The B Corp certification adds to KALŪ's existing sustainability initiatives, including its commitment to reducing its carbon footprint.